AI Search Optimisation — also called Generative Engine Optimisation (GEO) — is the practice of structuring your business and content to be cited and recommended by AI-powered search systems like ChatGPT, Google AI Overviews, Perplexity, and Claude.

Traditional Google search is changing. Gartner projects 25% of conventional search volume shifts to AI answer engines by end of 2026. Customers are already asking AI for recommendations — plumbers, restaurants, accountants, agencies. The businesses cited in those answers win. The rest become invisible.

Structured data and schema markup that AI engines read. FAQ architecture written in the question format AI loves. llms.txt files that guide AI crawlers. Third-party citation strategy across directories and review sites. Direct-answer content that AI quotes verbatim. We engineer your business to be the answer.

While most agencies still chase Google rankings alone, AI search visibility extends discoverability across ChatGPT, Gemini, Perplexity, Claude, and Bing Chat. Diversified search visibility is the future of customer acquisition.

Any business whose customers might ask AI for recommendations. That includes local services (tradesmen, restaurants, salons, gyms, clinics), e-commerce brands, B2B service providers, and information-led businesses. If a customer might ask ChatGPT, 'who is the best plumber in north London?' — you need to be in the answer.

Want to know if your business is currently cited by AI search engines? Book a free AI visibility audit — we will run your business through 5 AI engines and show you the result.