Free Guides & Tips

Resources to Help
Grow Your Trade

Free guides, tips and strategies for UK tradesmen who want to get more work online. No fluff. Just practical advice that works.

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Free Guides
For Tradesmen
Practical Tips
That Actually Work

The Complete Guide to
Getting Found on Google
as a Tradesman

This guide covers everything a tradesman needs to know about getting on page 1 of Google — from setting up your Google Business Profile to on-page SEO, local keywords, and getting more reviews.

It's the guide we wish existed when we started working with tradespeople. Written in plain English, no jargon.

Download Free Guide →
What's Inside
  • 01 How to set up and optimise your Google Business Profile
  • 02 The keywords homeowners actually search for
  • 03 How to get to the top of the map pack
  • 04 Getting 5-star reviews automatically
  • 05 Making your website work harder for you

Practical Advice for Tradesmen

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SEO

Why Every Tradesman Needs a Google Business Profile

It's free. It takes 2 hours to set up. And it can be the single most powerful thing you do for your business online. Here's why.

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Reviews

How to Get More 5-Star Google Reviews (Without Begging)

Most tradesmen get great reviews from happy customers — but only from 1 in 20. Here's how to automate the process and build your reputation on autopilot.

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Social Media

The Best Social Media Strategy for Tradesmen in 2025

Facebook, Instagram or TikTok? How often to post? What to show? We break down exactly what works for trade businesses in 2025.

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Website

10 Things Every Tradesman's Website Must Have

Most trade websites are missing at least 5 of these. A checklist of the exact things your website needs to turn visitors into enquiries.

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Lead Generation

Why Checkatrade is Costing You More Than You Think

The maths on Checkatrade vs building your own online presence. Spoiler: after 12 months, your own website almost always wins.

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Content

How to Take Great Job Photos with Your Phone

Before/after photos are your most powerful marketing tool. Here's how to take them properly with any smartphone — no photography skills needed.

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5 Things You Can Do This Week

No budget needed. Just 2–3 hours of your time. These five things will immediately improve your online presence.

1

Claim and verify your Google Business Profile

It's free and it's the single most important thing you can do. Takes about 2 hours to set up properly. Google it: "Google Business Profile setup".

2

Ask your last 5 happy customers for a Google review

Text them your Google review link with a short message: "Hi [name], we loved working with you — would you mind leaving us a quick Google review? Here's the link: [link]". Most people will.

3

Post a before/after photo on your Facebook page today

It takes 5 minutes and it will reach local homeowners who follow you or know your customers. Trade before/afters consistently outperform any other type of content.

4

Add your town and trade to your website title tag

If your website title just says your business name, you're missing free Google traffic. It should say something like "Dave's Plumbing | Emergency Plumber London". One change, big difference.

5

Make your phone number clickable on mobile

If visitors have to copy and paste your number to call you, most won't bother. Make sure your website has a click-to-call button at the top of every page. Ask your web developer to fix this today.

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